New Orleans Bourbon Festival 2019

Frederick “Fred” Booker Noe III, son of the late Frederick “Booker” Noe Jr. and great grandson of Jim Beam, is a seventh generation distiller and keeper of a family flame that has burned for more than 200 years. Fred is Beam’s Master Distiller, sharing the craft of whiskey... Read More →

“Freddie’s got a good sniffer on him. He’ll go far if he decides to join the family business,” was the prediction of Freddie Noe’s granddad, Sixth Generation Beam Master Distiller Booker Noe. A good nose and palate aren’t the only things Freddie and his granddad shared... Read More →